While women make up 37% of today's end-to-end supply chain workforce, they only fill 15% of senior positions according to a report from Gartner. How we can we address the balance and drive diversity forwards? At DSJ Global, we believe the answer is by demonstrating that gender diversity a commercial imperative - and business leaders agree. A report by McKinsey & Company found that 90% of CEOs said they prioritised gender diversity because it 'leads to better business results'. Yet the majority of their employees said that contribution to a 'positive message of the company', not financial impact, was the main reason that their company engaged with gender diversity. Why does this disparity exist between the workforce and the leadership? One answer: a lack of communication of the business case. In our survey, 60% of end-to-end-supply chain professionals said that their company does not highlight that gender parity is good for business. This is the missing link.