Job Requirements:
- Establish relationships with the customer to understand priorities and strategies to deliver winning approaches; be recognized as a strategic partner
- Develop category growth initiatives to influence customer category strategies that drive sales and market share growth
- Applying marketing research information (IRI, Nielsen, and Primary) as it relates to shopper and category strategy
- Category analytics for the local team and retailer including consumption and shopper behavioural data to identify category trends, competitive activity from account programs that may have major, long-term impact on Brand and Corporate goals and strategies
- Lead category management activities including annual range/line review process, optimizing share of shelf, space requirements, and financial productivity and make appropriate planogram recommendations
- Must embrace and utilize advanced analytics and technology, such as the following:
- Nielsen assortment analytics for sub-category and item incrementality and range optimization
- Space planning using JDA proprietary Advance Range Review Tool (ARRT)
- Kantar virtual aisle as well as shelf validation methodologies
- Must drive for results that are customer focused
- Partnering with Cross Functional Team in developing medium and long-term Joint Business Planning
- Engaging Customer Strategy to drive support for brands and new product launch through the commercial planning process
- Partnering with Category Development Center of Excellence in bringing share & re-apply examples for marketing and category development colleagues
- Collaboration with Shopper Insights in applying Category Leadership Platform strategies to retailers, identifying knowledge gaps, shopper trends, and developing shelving vision for the category present and future state
- Support Shopper Marketing in the development of in/out-of-store communications through a first-rate understanding of shopper behavior
Why You?
Basic Qualifications:
- Bachelor's Degree required
- 5+ years of CPG retailer key account category management or related industry experience
- Experience using strong analytical skills to identify trends from multiple sources and translate into compelling storytelling
- Experience in Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive and Microsoft PowerBI
- Knowledge of/ experience with Retailer databases (MerchIQ) and Retail consumption sources (IRI/Nielsen)
- Experience demonstrating compliance with financial requirements, and internal reporting policies
Preferred Qualifications:
- MBA
- Excellent communicator and presenter, with ability to communicate across all levels of the organization
- Agile and quick learner with astute strategy abilities and mindset
- Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project based workload
- Demonstrates values and behaviors consistent with expectations
