1. Formulate and execute practical PD processes flow (from PP-Product-Brief to Go-To-Market) and regular review and updates
2. Work closely with relevant function streams and department to derive PD Annual Plan which well blended into Marketing and Retail Sales Plan for OTB purposes.
3. Participate in identifying gaps in portfolio for new product development with PP consensus, direction and briefs.
4. Constantly explore, develop and examine new findings, parts, mechanism, and/or new ideas to be applied on products to uplift the brand value from product perspective.
5. Price Engineering on products to fulfil the requirements set and agreed in merchandising mix plan from Regions as well as the Brand Product Architecture.
6. Product development cost budgeting (samples, silver modelling and development costs such as Patent Costs)
7. Product/Technical proposition feeds for Marketing Angles Build upon any completing new product developments.